AI Insights · Timothy · April 2023
Top 5 Film & Television Apps on Unified Platform in Italy - Q1 2023
Discover the performance trends of the top 5 film and television apps in Italy during Q1 2023, highlighting their downloads, revenue, and active users.
The first quarter of 2023 saw significant activity in the film and television app market in Italy. Here’s a detailed look at the performance of the top 5 apps: Disney+, Netflix, Crunchyroll, Amazon Prime Video, and Paramount+.
Disney+ experienced a relatively stable quarter with weekly revenue peaking at around $374K in early January and maintaining an average around $290K to $370K. Downloads started strong with approximately 68K in the last week of December and settled to around 35K to 40K by the end of March. The app's weekly active users saw a slight decline from nearly 1.85M in late December to about 1.57M by the end of March.
Netflix showed consistent weekly revenue, peaking at about $125K in late February. Weekly downloads decreased from approximately 97K in late December to about 39K by the end of March. Active users also showed a downward trend from around 6.32M in late December to approximately 5.07M by the end of the quarter.
Crunchyroll saw a steady revenue flow, averaging around $34K to $41K per week, with a peak of $41K in late February. Weekly downloads fluctuated, starting at around 9.3K in late December, dipping in January, then rising to about 10.7K in mid-March. Active users remained relatively stable, with a slight peak at 111K in late February.
Amazon Prime Video had notable weekly revenue fluctuations, peaking at approximately $38K in late February. Downloads varied significantly, starting at around 71K in late December, spiking to about 118K in mid-March, and ending around 37K by the end of March. Active users showed an increase from about 1.68M in late December to a peak of 1.86M in mid-March before declining to approximately 1.36M by the end of March.
Paramount+ showed a gradual increase in weekly revenue, peaking at about $42K in late February. Downloads saw a surge in late February at around 61K, before stabilizing to approximately 18K by the end of March. Active users peaked at 141K in mid-February but saw a decrease to around 93K by the end of March.
These insights reflect the dynamic nature of the film and television app market in Italy during Q1 2023. For more detailed analytics and insights, visit Sensor Tower.
